What Is EOI?

How to Buy Property in Dubai at the Best Prices

Approximately two weeks before the official start of sales, the developer announces a pre-launch 

This is a marketing campaign which is aimed at drawing the attention of potential buyers to provide sufficient demand by the time of launch.

Benefits of Pre-launch

During this time, you can be the first to book a unit at the best price, and special discounts may be available.

For instance, 100% registration fee waiver for Natura by DAMAC or 5% discount on unit price for Samana Manhattan.

What Is Expression of Interest (EOI)?

EOI is a preliminary application for booking a unit during the pre-launch.

High demand projects require immediate EOI, as units may be sold out within 24 hours. The sooner you submit your application, the higher the possibility of getting the needed unit.

What Is Required for EOI? 

1️. Copy of the Passport

2️. Deposit: Bank Transfer or Cheque

3. Completed and Signed EOI Form with the Buyer's Contact Details

What Is Important to Know? 

• The client who submitted an EOI application will be the first to select the best unit at the official launch;
• During the pre-launch, information about the project may be limited. Indicative prices are often available;
• The deposit amount is subsequently deducted from the down payment amount;
• Clients have the right to withdraw from the purchase, if they are not satisfied with a unit. In this case, deposits will be refunded.

How Much Is a Deposit? 

Typically, EOI is 3%–8% of the unit price: $5,000–$15,000.

It can be higher for luxurious, expensive projects in popular locations.

Experienced brokers know the schedule of pre-launches and can quickly submit EOI.